Mission & Values


Our mission is to build partnerships to help start-ups and small businesses achieve accelerated performance by innovatively using proven and practical strategic customer focused solutions.

CTM is built on the assumption that the appropriate management of information technology for start-ups and small businesses is like legal advice or accounting, in that it is not inherently a do-it-yourself prospect - it requires outside expertise to strategize and implement it. Smart business people need to find quality, unbiased trusted advisors to strategically align their IT objectives to support the organization's vision and roadmap, and as a result, enable them to intelligently implement secure hardware, software, website, service, support, and staffing solutions. They need to use these quality advisors as they would use other professional service suppliers: as trusted allies. CTM is the advocate and the representative for our clients to ensure they are receiving affordable, quality technology services from third-party vendors.

To achieve our mission, we are committed to:

  • Listen and understand our client's challenges - every situation is unique.
  • Understand our client's business as well as they do
  • To provide exceptional advice to our clients
  • Make each client feel like our only client
  • Procure the best in class solution providers to the small business
  • Build client relationships based on integrity and respect

We are committed to cultivating long-term trusting relationships with our clients. It's a mission that we must live everyday - and the reason why our clients partner with us for their most critical technical and management leadership initiatives. The success of our clients is directly responsible for our own exponential growth. Indeed, the greatest testament to our client-centric focus is that the majority of our new business comes from customer referrals.


To promote and instill an environment founded on improving oneself continuously and making efficiency and customer satisfaction the highest priority. Our company, consultants, and project work are defined by eight core values, which form an integral part of our identity and operations, and enable us to create a high level of customer satisfaction and efficiency:

Honesty and Objectivity: We don't sell hardware. We don't sell software. We provide objective solutions based on the best of breed resources available, thus driving our customers' organization in the right direction. We approach our work in an objective way. We do not cater to vendors or partners to suit non-transparent objectives. We call it the way we see it. We tell our clients like it is so that they can make the most efficient and effective IT decisions for their company.

Business Before Technology: We view our clients through a holistic eye. We know the ripple effect of change within a company. Our expertise is in providing IT transformation that meshes within their entire organization.

Sustained Client Growth: We are invested in our customers' growth and help our client maintain growth momentum.

Intellectual Rigor: We apply standardized, in-depth problem-solving and analytical techniques founded on replicable, empirical findings that lead to consistent results. We approach each client as a unique situation that will be provided a unique solution, arrived at independently.

Value Creation: We exist to create value. Our consultancy interventions lead to a real benefit for our clients. We honor our commitments.

Consideration and Respect: Our work and behavior is governed by respect and consideration for our colleagues, our competitors, and our clients. We contribute to the wider sustainable and equitable social and environmental context in which we work and live.

Ethics: We work in an ethical and transparent manner. We create a motivating, rewarding, and balanced environment for both our partners and clients, aimed at helping them achieve success. We work fairly with clients, and never compromise client data or information.

Knowledge: We base our work on knowledge acquired through our education and our own experience as well as through that of other consultants, managers and practitioners.

We continually invest in the development of our in-house knowledge base, our consultants, and our ability to perform. We intend to uphold these company values, encouraging our employees and consultants to do the same.

To build partnerships with start-ups and small businesses to help them succeed in achieving their business goals and objectives; improve their bottom line; and increase their market share. We will provide effective, business focused, Executive Level IT Leadership and advisory services to help small businesses achieve their business goals.


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Erica Cole

I'm a Fee-Only Technology Planner and Advisor who provides affordable technology planning and advice to small businesses and start-ups just like me. I work with clients with less than 50 employees across the country in a fun and accessible way. Plus, I'm not your typical "Tech" - I speak business management and I.T. fluently...so you don't have to!